Abacus Property Group

Abacus Group, possessing one of Australia's most extensive property portfolios, approached us with a vision to uplift their digital footprint dramatically. They aimed to develop a website that would not only embrace their new brand image but also pave the way for bold, future business triumphs. Taking up the challenge, we embarked on a comprehensive journey to understand the user experience (UX) strategy. As the UI design I collaborated closely with Abacus' internal stakeholders, identifying the main audience groups, addressing their concerns, and integrating business targets with design goals. This collaboration resulted in an engaging and targeted user experience for prospective investors and clients. The end product is a captivating, full-screen, adaptive web design that brilliantly displays Abacus' extensive property portfolio. The website not only embodies their new brand identity but positions them as a market leader, distinguishing them from competitors. Further, the revamped website plays a pivotal role in sharing financial reports, news, and updates with shareholders, fostering transparency and trust with all stakeholders.